INEOS Automotive is launching the limited edition Grenadier '1924' to celebrate the first 100 years of the famous Belstaff clothing brand - which is also part of the INEOS brand portfolio.
When INEOS bought Belstaff in 2017, INEOS chairman and founder Sir Jim Ratcliffe explained that he wanted to promote iconic, high-profile British brands.
"We have a lot in common. We are British, we are entrepreneurial, uncomplicated, adventurous and, above all, successful."
The Grenadier has long been available in collaboration with the Belstaff brand in two versions based on the legendary Belstaff Trialmaster and Fieldmaster jackets. The new limited edition takes further styling cues from the heritage clothing brand. The Grenadier 1924 is based on the flagship Fieldmaster package and also features Farmers Trim dark green trim on the dashboard, center console, roof console, gearshift and doors, as well as black saddle leather trim on the steering wheel, handbrake handle and passenger side grab handle, complemented by a dark grey headliner. Lynn Calder, CEO of INEOS Automotive, explains:
"Style that lasts a century deserves to be celebrated. The Grenadier 1924 not only looks great, it also performs extremely well. Belstaff has been trusted by many generations of motorcyclists, sports enthusiasts and trendsetters - so we know we're in good company."
Both Belstaff and INEOS Automotive are part of the INEOS portfolio and share a common philosophy - to produce authentic, high quality products that are built to last. The Grenadier 1924 will be on public display for the first time at a Belstaff centenary event in Stoke-on-Trent, the brand's home town.